On the other hand, Microsoft update the ADMX templates for Edge and provide a nice GUI. Moving to Intune/Microsoft Endpoint Manager with Chrome was also possible via OMA-URI configuration profiles which ingested the Chrome ADMX but let’s be honest it was a huge pain in the backside to maintain and modfy. With Edge, you simply login with your AAD account and you’re good to go. Organisations moved to Chrome for the same reason but unless an organisation used G Suite, then bookmark synchronisation wasn’t possible without creating a Google Account which IT had zero control of. If you think about it what is one of the biggest reasons users (myself included) switched from IE and MSEdge (non-Chromium) to Chrome? However after using it as an end-user and managing it as an IT admin, it’s become my favourite browser on Windows and I often suggest it to customers when starting a modern device management and provisioning project. I thought it would be another attempt to try to regain a foothold in an area where they’ve been in a steady decline for many years. When Microsoft first announced that they were working on a Chromium-based version of Microsoft Edge, I was skeptical.

What is microsoft edge manager